BY THE
NUMBERS
Big Bass. Big Stage. Big Dreams.
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147,197 fans - Second-highest attended Classic in history!
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Angler Hank Cherry cemented legendary status by becoming only the fourth back-to-back Classic champion
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Economic impact for the week is expected to top $25 million
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The Classic was featured in the FOX Bet Super Six App which had 220K+ unique players (topping all other sports within the application Classic week)
Media Coverage: The 2021 Academy Sports + Outdoors Bassmaster Classic Presented by HUK drew heavy national, international and local attention. Nationally, The Weather Channel was on-site and filing stories Thursday – Sunday. The Classic also received coverage in Bleacher Report, USA Today, MSN Sports & Travel, Yahoo Sports US & Canada, The Spun, Chicago Sun-times, Outdoor Life & Toronto Star, which was part of extensive coverage from The Canadian Press/La Presse Canadienne. Locally in Texas, we were everywhere, including Dallas Morning News, Houston Chronicle, Fort Worth Magazine, San Antonio Express-News, Katy News, Lufkin Daily News, Texas Outdoors Journal, Texas Game & Fish, Waco-Tribune Herald as well as a multitude of television affiliates.
Total Potential Audience: 774.9MM
FOX Sports LIVE Broadcast
Saturday (FOX) and Sunday (FS1) 8 a.m. - noon ET
Total Reach: 1.98MM
Saturday on FOX: 1.65MM Viewers*
Sunday on FS1: 459K Viewers
*Most-watched Bassmaster telecast
in over a decade!
Elite LIVE Streaming
Bassmaster.com, Fox Sports app & FoxSports.com
Streams: 713K
Minutes Streamed: 20.2MM
Average minutes per stream: 30
BASSMASTER.com
Tournament Week
Unique Traffic: 948K
Site Visits: 1.7MM
Page Views: 18MM
FOX Sports Classic Ad
Source: Nielsen 2021 Live + SD, FOX Sports, Brightcove, Adobe Analytics
SOCIAL SIZZLE
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IMPRESSIONS: 12.8MM
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VIDEO VIEWS: 2.3MM
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ENGAGEMENTS: 542K
The BIGGEST CELEBRATION
in Fishing!
Hank Cherry ($7,500)
Chris Jones ($2,500)
Scott Canterbury ($20,000)
It was our absolute honor and privilege to welcome nearly 150,000 visitors from around the country to Fort Worth, Texas for one of the most epic Bassmaster Classics ever!
Jason Sands, Director
Fort Worth Sports Commission
As the title sponsor of the 2021 Bassmaster Classic, Academy Sports + Outdoors is proud to have helped provide a fun and engaging experience for many of our core customers and Bassmaster Classic attendees. By reaching anglers of all ages and skill levels, we hope this unique experience helped grow the sport of freshwater fishing and encouraged our customers to have fun out there.
Lawrence Lobpries, SVP, Marketing
Academy Sports + Outdoors
Huk is proud to support B.A.S.S. As the presenting sponsor of the Classic, we were able to share our passion and love of bass fishing with thousands of ardent anglers, families and new friends. It was a joy to experience the excitement that the Classic brings to such a diverse group of attendees. Fort Worth was an excellent host and the energy seemed to carry over throughout the city. It proved to be the ideal event to launch our new Waypoint line. As the industry leader in performance fishing apparel, Huk's new Waypoint collection uses recycled plastics through responsibly sourced materials. As a result, each Waypoint garment removes almost 9 plastic bottles from our waterways. We would like to thank B.A.S.S. for their continued support of fishing, new angler recruitment and commitment to conservation. We look forward to next year.
Pete Angle, Chief Marketing Officer
Marolina Outdoor