top of page
Classic_Academy_Huk_4C 2 copy.png

 BACK TO BACK! 
 Cherry's win highlights record-breaking 2021 Academy Sports + Outdoors Bassmaster Classic presented by Huk 

BTN

BY THE

NUMBERS

Classic_Academy_Huk_4C.png

 Big Bass. Big Stage. Big Dreams. 

  • 147,197 fans - Second-highest attended Classic in history! 

  • Angler Hank Cherry cemented legendary status by becoming only the fourth back-to-back Classic champion 

  • Economic impact for the week is expected to top $25 million

  • The Classic was featured in the FOX Bet Super Six App which had 220K+ unique players (topping all other sports within the application Classic week)

Media Coverage: The 2021 Academy Sports + Outdoors Bassmaster Classic Presented by HUK drew heavy national, international and local attention.  Nationally, The Weather Channel was on-site and filing stories Thursday – Sunday. The Classic also received coverage in Bleacher Report, USA Today, MSN Sports & Travel, Yahoo Sports US & Canada, The Spun, Chicago Sun-times, Outdoor Life & Toronto Star, which was part of extensive coverage from The Canadian Press/La Presse Canadienne.  Locally in Texas, we were everywhere, including Dallas Morning News, Houston Chronicle, Fort Worth Magazine, San Antonio Express-News, Katy News, Lufkin Daily News, Texas Outdoors Journal, Texas Game & Fish, Waco-Tribune Herald as well as a multitude of television affiliates.

Total Potential Audience: 774.9MM

 FOX Sports LIVE Broadcast 

Saturday (FOX) and Sunday (FS1) 8 a.m. - noon ET

 Total Reach: 1.98MM  

Saturday on FOX: 1.65MM Viewers*

Sunday on FS1: 459K Viewers

*Most-watched Bassmaster telecast 

  in over a decade!  

 

 Elite LIVE Streaming 

Bassmaster.com, Fox Sports app & FoxSports.com

Streams: 713K 

 

Minutes Streamed: 20.2MM 

 

Average minutes per stream: 30 

 

 BASSMASTER.com 

Tournament Week

Unique Traffic: 948K 

Site Visits: 1.7MM 

Page Views: 18MM

SuperSix.png
1200px-Fox_Sports_Logo.svg.png

 FOX Sports Classic Ad 

 Source: Nielsen 2021 Live + SD, FOX Sports, Brightcove, Adobe Analytics 

Anchor 3

  SOCIAL SIZZLE  

  • IMPRESSIONS: 12.8MM

  • VIDEO VIEWS: 2.3MM

  • ENGAGEMENTS: 542K

DSC_0501DSC_0501 copy_edited.jpg
Classic_Academy_Huk_4C 2 copy.png

The BIGGEST CELEBRATION
in Fishing!

 

Berkley Brand copy.png
toyota_bonus_bucks_logo_horiz_us_black_r

Hank Cherry ($7,500)

Chris Jones ($2,500)

YPowerPay.png

Scott Canterbury ($20,000)

2021_Classic_DSC_1260_Chris_Brow.jpg
Asset 1.png
Fort_Worth_Sports_Comission_logo copy 2.png

It was our absolute honor and privilege to welcome nearly 150,000 visitors from around the country to Fort Worth, Texas for one of the most epic Bassmaster Classics ever!

Jason Sands, Director
Fort Worth Sports Commission

Asset 2.png
Asset 1.png
Academy_logo_nomark_W copy.png

As the title sponsor of the 2021 Bassmaster Classic, Academy Sports + Outdoors is proud to have helped provide a fun and engaging experience for many of our core customers and Bassmaster Classic attendees. By reaching anglers of all ages and skill levels, we hope this unique experience helped grow the sport of freshwater fishing and encouraged our customers to have fun out there.

Lawrence Lobpries, SVP, Marketing
Academy Sports + Outdoors

Asset 2.png
Asset 1.png
huk logo file_white copy.png

Huk is proud to support B.A.S.S. As the presenting sponsor of the Classic, we were able to share our passion and love of bass fishing with thousands of ardent anglers, families and new friends. It was a joy to experience the excitement that the Classic brings to such a diverse group of attendees. Fort Worth was an excellent host and the energy seemed to carry over throughout the city. It proved to be the ideal event to launch our new Waypoint line. As the industry leader in performance fishing apparel, Huk's new Waypoint collection uses recycled plastics through responsibly sourced materials. As a result, each Waypoint garment removes almost 9 plastic bottles from our waterways. We would like to thank B.A.S.S. for their continued support of fishing, new angler recruitment and commitment to conservation. We look forward to next year.

Pete Angle, Chief Marketing Officer
Marolina Outdoor

Asset 2.png