BY THE

NUMBERS

 Big Bass. Big Stage. Big Dreams. 

  • RECORDS WERE MEANT TO BE BROKEN!

    • ​New Elite Tournament record for minutes streamed: 18MM (Topping St. Johns of 2021)

    • All-time record (including Classics) for BassTrakk page views: 2.8MM (Topping the 2017 Houston Classic)

    • All-time Bassmaster records (including Classics) for social media metrics: 

      • Impressions: 15.5MM 

      • Video views: 3.2MM 

      • Engagement: 800K 

  • Through five Elite events:  2.3MM   unique viewers have watched on FS1 or FS2 (including re-airs) 

 FOX Sports LIVE Broadcast 

Saturday: 8-11 a.m. EST

Sunday 8-11 a.m. EST

Total Reach: 491K viewers

(based on a six-minute qualifier)

Saturday on FS1: 280K Viewers

(watched at least a portion of Saturday's telecast)

Sunday on FS1: 275K Viewers

(watched at least a portion of Sunday's telecast)

 

 Elite LIVE Streaming 

Bassmaster.com, Fox Sports app & FoxSports.com

 Streams: 550K

(+75% vs. 2020 Elite Season Average)

 

  Minutes Streamed: 18MM 
(+124% vs. 2020 Elite Season Average)

 

Average minutes per stream: 33 

 

 BASSMASTER.com 

Tournament Week

Unique Traffic: 800K

(+44% vs. 2020 Elite Season Average)

Site Visits: 1.4MM 

(+54% vs. 2020 Elite Season Average)

Page Views: 11MM

(+93% vs. 2020 Elite Season Average)

 Third-Party Media 

Potential Reach: 194.9 MILLION

 

Lee Livesay’s historic performance on his home waters drew great coverage from media! Texas newspapers Dallas Morning News, Athens Daily Review, Sherman Herald Democrat, Moore County News Press, Kilgore News Herald, Killeen Daily Herald, Tyler Morning Telegraph and Longview News-Journal all offered coverage of the tournament while TV affiliates for ABC, CBS, NBC and FOX ran multiple segments. Other tournament coverage came from The Daily Iberian (La.), Salisbury Post (N.C.) and Kenora Online (Canada). Industry outlets Fishing Tackle Retailer, Bass Talk Live, Bass U, Kinder Outdoor Radio, Wired2Fish, Bass Fan, The Fishing Wire, The Outdoor Wire, Bass East and Anglers Channel all covered the event.

Source: Nielsen 2021 Live + SD, FOX Sports, Brightcove, Adobe Analytics, Cision/PR Newswire

  SOCIAL SIZZLE  

  • IMPRESSIONS: 15.5MM*

  • VIDEO VIEWS: 3.2MM*

  • ENGAGEMENTS: 800K*

*NEW RECORD, PREVIOUSLY HELD BY THE 2021 GUARANTEED RATE BASSMASTER ELITE AT PICKWICK LAKE  

LEADERS

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ANGLER OF THE YEAR

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ROOKIE OF THE YEAR

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BIG BASS WINNERS 

Day 1: Patrick Walters | 8-14

Day 2: Clifford Pirch | 9-13

Day 3: Carl Jocumsen | 9-5

Day 4: Patrick Walters | 9-5

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1. Brandon Card ($3,000)

2. Chris Zaldain ($2,000)

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1. Patrick Walters ($2,500)

2. Quentin Cappo ($1,500)

THROUGH THE LENS

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